What's your technique for picking a horse for the Kentucky Derby?

I find the fastest guy with the coolest name. I have to gravitate towards the horse I like. Since I'm not gonna bet in this one, my pick is Cool Coal Man. I like his name and Nick Zito is his trainer. He was the trainer for George Steinbrener's horse last year. So what's your technique? You don't have to tell me your pick if you don't want to.